Ditch the blank page blues! Discover 12 top AI copywriting tools to help you conquer writer’s block and elevate your writing game.
AI tools alone may not be the answer to completing all your copywriting tasks, yet it’s definitely a great way to ignite your creativity and spark inspiration.
Imagine the last time you were faced with a blank screen and had no idea where to start, the clock is ticking, your deadline’s coming up and your coffee had already gone cold. Where do you begin? This is a struggle for every copywriter.
Knowing where to begin is often the hardest part. Luckily, we now have AI as companions, guiding us along our blank pages and bringing us out of our creative ruts. Transforming deadlines into gentle prompts, helping us explore different narratives, and most of all, giving us a creative jumpstart to overcome writer’s block.
Let’s explore some of these tools together!
Are AI Tools Essential for Copywriters?
The digital marketing industry is expected to grow by 32.1% in 2028, reaching a value of USD 24.1 billion. Copywriting forms the bedrock of this industry, and with social media projected to engage 6 billion users by 2027, evident is the need for more high-quality content.
Copywriters must balance being prolific and precise, qualities that don’t always come naturally together. This is where AI tools step in, simplifying tedious writing tasks and allowing you to focus on the strengths of crafting compelling narratives and messages. Ensuring readiness for the digital marketing industry growth that is more than just well underway.
12 AI Copywriting Tools To Consider in 2024 (Free & Paid)
Let’s take a guided tour through the AI writing landscape, exploring the benefits and unique traits of each tool. These AI copywriting tools offer you the power to ideate, research, write, and refine your copy with unprecedented efficiency.
1. Jasper
In the battle against writer’s block, Jasper stands as a reliable ally. This tool can generate numerous copy ideas with a single prompt. Whether you require a content outline, blog post titles, or social media hooks, Jasper is ready to provide inspiration.
Key Features:
- AI Writing Assistant: Get started with well-crafted opening sentences or paragraphs.
- Content Improvement: Elevate your existing copy with better turns of phrase and more engaging structures.
- Endless Headline Ideas: For every topic, access a treasure trove of headline options optimized for different metrics.
Pricing:
| Creator - $39 per month/seat | Pro - $59 per month/ set (1 seat, add up to 5) | Business - Custom Pricing |
|---|---|---|
| 1 user seat | Includes 1 seat, add up to 5 | Everything in Pro, plus: Unlimited feature usage and more specialized feature set with premium support |
| 1 Brand Voice | 3 Brand Voices | |
| Access to SEO mode | 10 Knowledge assets | |
| Use AI everywhere with browser extension | 3 Instant Campaigns | |
| Collaboration & user management | ||
| Access to Jasper Art |
Jasper G2 Product Review:
Jasper earns the top spot for its exceptional ability to swiftly generate diverse copy ideas across various formats, as reflected in its high G2 product rating.
Review:
2. Surfer SEO Content Editor
SEO guides content to the right audience, and Surfer SEO Content Editor ensures your writing points north. This tool optimizes searchability and measures content readability, resonating with both humans and algorithms.
Key Features:
- Optimization Suggestions: Receive data-driven recommendations on keyword usage, content length, and more.
- Real-Time Analysis: Ensure every word you write contributes to the SEO goals of your piece.
- Competitor Insights: Compare your content against potential rivals for the top spot in SERPs.
Pricing:
| Essential - $89 per month | Scale - $129 per month | Scale AI - $219 per month | Enterprise - $399 per month, billed yearly |
|---|---|---|---|
| Write and optimize up to 30 articles | Write and optimize up to 100 articles | Write and optimize up to 100 articles | Generate ready-to-rank AI articles (up to 10 AI articles) |
| Generate ready to rank AI articles (up to 10 AI articles) | Generate a custom number of ready-to-rank articles with AI |
Surfer G2 Product Review:
Surfer SEO secures the second spot by expertly optimizing content for both search engines and readability, as validated by its impressive G2 product rating.
Review:
3. Anyword Emotional Intelligence (AEI)
Emotionally resonant copy is crucial for audience connection. Anyword’s Emotional Intelligence (AEI) ensures your copy strikes the right chord, evoking the desired emotional response.
Key Features:
- Sentiment Scoring: Understand the emotional vibe of your copy based on the words used.
- Audience Persona Analysis: Tailor your language to the personality and expectations of your audience.
- Emotional Title Scoring: Discover the best emotive titles to entice readers into your content.
Pricing:
| Starter - $39 per month (billed yearly) | Data-Driven - $79 per month (billed yearly) | Business - $349 per month (billed yearly) | Enterprise - Custom Pricing |
|---|---|---|---|
| Includes 1 seat | Includes 3 seats | Includes 3 seats | Connect your marketing channels (data integration: unlimited rows) |
| 1 Brand Voice | 1 Brand Voice | 5 Brand Voices | Enterprise-grade security & SSO |
| 20 Resources | 50 Resources | Custom marketing channel integrations custom-built AI models | Private language model |
| Unlimited copy generation | Unlimited 1-Click Boost Performance & Content Improver | Connect your marketing channels with (data integration: 5000 rows) | Full API Access |
| 100+ marketing templates & prompts | Unlimited copy generation | Use Copy Intelligence to analyze copy across your marketing channels | Unlimited workspaces |
| Train AI on your brand voice | Predictive performance scores & analytics | Rank new copy and benchmark it against content you published in the past | Priority support |
Anyword G2 Product Review:
Anyword secures the third spot by using emotional intelligence to craft emotionally impactful copy, championed by its notable G2 product rating.
Review:
4. Copy.ai
The beauty of brevity cannot be stated enough. Copy.ai is a wizard at distilling ideas into clear, concise messages. From website copy to advertising slogans, Copy.ai’s suggestions can enhance the impact of your writing.
Key Features:
- Long-Form Assistance: Whether it’s a blog post or an eBook, Copy.ai can help you structure and articulate your ideas.
- Smart Snippets: Leverage pre-written phrases to cut through the noise and bring clarity to your content.
- Slogan Generator: Design memorable taglines that stick with your audience long after they read them.
Pricing:
| Free - Free Forever | Pro - $36/month | Team - $186/month |
|---|---|---|
| 1 seat | 5 seats | 20 seats |
| 2, 000 Words in Chat | Unlimited Words in Chat | Unlimited Words in Chat |
| 200 Bonus Credits | 500 Workflow Credits/Mo | 3K Workflow Credits/Mo |
Copy.ai G2 Product Review:
Copy.ai makes it to the list for its top-notch skill in turning ideas into clear and powerful messages in different writing styles, supported by its remarkable G2 product rating.
Review:
5. Grammarly Premium
Typos and errors can weaken your message. Grammarly Premium is a thorough proofreader that goes beyond spell checks. It helps maintain voice and tone while covering grammatical nuances specific to each content type.
Key Features:
- Advanced Grammar Checking: Ensure your writing is not only error-free but also grammatically sound.
- Tone Detection and Adjustments: Maintain a warm, formal, or neutral writing style across your content.
- AI Writing Assistant: Get suggestions for stronger verb choices, crisper language, and more.
Pricing:
| Free - $0 per month | Premium - $12 per month | Business - $15 per month |
|---|---|---|
| Write without mistakes | Everything included in the Premium | Everything included in the Premium |
| See your writing tone | Adjust your writing tone | Adjust your writing tone |
| Generate text with 100 AI prompts | Rewrite full sentences | Rewrite full sentences |
| Limited app actions | Write fluently in English | Centralized billing |
| Catch accidental plagiarism | Style guide | |
| Generate text with 1,000 AI prompts | Brand tones | |
| All app actions | Knowledge share | |
| Analytics dashboard | ||
| SAML SSO | ||
| Generate text with 2,000 AI prompts |
Grammarly Premium G2 Product Review:
Grammarly Premium is on the list for its thorough proofreading features, backed by its excellent G2 product rating.
Review:
6. Writesonic’s AI Article Writer
Writesonic is a toolbox for copywriters, and its AI Article Writer delivers. With a capacity for content generation, it crafts organized pieces on demand, saving you writing time.
Key Features:
- Versatile Content Creation: From long-form articles to concise social media posts, Writesonic can handle a spectrum of content types.
- SEO-Friendly Output: Ensure your content ranks well with built-in keyword optimization.
- Customizing the Output: Tweak the AI’s suggestions to match your brand voice and style.
Pricing:
| Free - $0 per month | Small Team - $19 | Free Lancer - $20 | Enterprise - $500+ |
|---|---|---|---|
| Chatsonic: ChatGPT-like chatbot | Everything in free plus: | Everything in free plus: | Everything in small team plus: |
| AI Article Writer 4.0 | Large number of words | SSO/SAML Login | |
| Sonic Editor (Like Notion AI but better) | Unlock GPT-4 and GPT-4 32K | Custom templates tailored to your business | |
| Photosonic (AI Image Generator) | Factual and Personalized Article Writer (AI Article Writer 5.0; Uses GPT-4 32K) | Priority AI Processing | |
| 100+ AI Templates | 5 Brand Voices | Customer success manager | |
| Higher quality image generation + Upscaling | No word limit | Training sessions |
Writesonic G2 Product Review:
Writesonic is a top choice for copywriters with its AI Article Writer feature, generating well-structured content swiftly, evidenced by its high G2 product rating.
Review:
7. Frase.io
Before writing, thorough research is essential. Frase Content Creation Platform serves as a research assistant, offering data-backed insights to enhance your writing process.
Key Features:
- Content Briefs: Access an AI-generated outline for your topic, complete with headings and sub-headings.
- Competitive Analysis: Unearth content opportunities and gaps in your topic’s online presence.
- Question Optimization: See what your audience is asking, then tailor your content to answer those queries explicitly.
Pricing:
| Solo - $14.99 per month | Basic - $44.99 per month | Team - $114.99 per month |
|---|---|---|
| 1 User Seat | 1 User Seat | 3 User Seats ($25/mo per extra) |
| Write + Optimize 4 Articles / month | Write + Optimize 4 Articles/month | Write + Optimize Unlimited Articles |
Frase G2 Product Review:
Frase is an invaluable research assistant, offering data-driven insights to improve writing, backed by its remarkable G2 product rating.
8. Headlime AI
Productivity relies on output speed and volume. Headlime AI generates a stream of creative ideas quickly. It suggests content topics and helps build outlines for your pieces.
Key Features:
- Interactive Content Generation: Engage in a dynamic back-and-forth with the AI to explore various ideas and story angles.
- Collaborative Workspaces: Share your outlines with team members and seek their input before diving into the writing process.
- Idea Calibration: Use Headlime AI as a sounding board to refine your concepts before committing them to the page.
Pricing:
| Individual $59/month | Business $399/month with 3 members |
|---|---|
| 1500 credits per month | Unlimited usage Fair use |
| All features included | All features included |
| No teams or additional seats | Collaborate together |
| No whitelabel | Whitelabeled experience |
Headlime G2 Product Review:
Headlime secures its place on the list by enhancing productivity through rapid creative idea generation, aiding in content topics and outlines, as seen through its impressive G2 product rating.
9. MarketMuse
Consistency is as essential as creativity. MarketMuse’s AI Content Planning feature assists in mapping out your content strategy, ensuring each piece fits with your brand’s narrative and SEO ambitions.
Key Features:
- Strategy Roadmap: Plan your content initiatives for the month or quarter with a strategic lens.
- Content Cluster Recommendations: Group related content together to maximize search engine visibility.
- Trending Topic Alerts: Be the first to the podium on up-and-coming conversations in your industry.
Pricing:
| Free - $0 per month | Standard - $149 per month | Team - $399 per month | Premium - Custom Pricing |
|---|---|---|---|
| Limited page-level insights | Full page-level insights | Full page-level insights | Page & site-level insights |
| 1 user | 1 user | 3 users | Inventory & topic tracking |
| 10 queries per month | 100 queries per month | Unlimited queries & Briefs | Personalized metrics |
Market Muse G2 Product Review:
MarketMuse remains at the forefront by aiding in ongoing content creation with its AI Content Planning feature. This guarantees brand narrative and SEO alignment, backed by a solid G2 product rating.
Review:
10. DALL-E by OpenAI
In a visually driven online ecosystem, images play a vital role in complementing your words. DALL-E uses AI to generate images from text descriptions, a revolutionary way to source artwork that’s tailor-made for your content.
Key Features:
- Strategy Roadmap: Plan your content initiatives for the month or quarter with a strategic lens.
- Content Cluster Recommendations: Group related content together to maximize search engine visibility.
- Trending Topic Alerts: Be the first to the podium on up-and-coming conversations in your industry.
Pricing:
| Model | Input | Output |
|---|---|---|
| GPT - 4 $0.03 | $0.03 / 1K tokens | $0.06 / 1K tokens |
| GPT - 4 32k $0.06 | $0.06 / 1K tokens | $0.12 / 1K tokens |
DALL-E G2 Product Review
DALL-E secures its position by transforming content creation with AI-generated images from text descriptions. This enhances visual appeal, supported by its stellar G2 product rating.
Review:
11. Clearscope
Writing is a team sport, and Clearscope is the captain that keeps everyone aligned. Its content optimization software boosts collaboration by offering insights and task management facilities.
Key Features:
- Assign Action Items: Delegate research or writing tasks to team members with ease.
- Real-Time Collaboration: Work simultaneously on a document with colleagues, watching it evolve as each one contributes.
- Performance Tracking: Monitor the SEO performance of your content over time and make adjustments as necessary.
Pricing:
| Essentials - $199 per month | Business - $599 per month | Enterprise - Custom Pricing |
|---|---|---|
| Unlimited users | Everything in Essentials, plus: | Everything in Business, plus: |
| Unlimited projects | Dedicated Account Mananger | Custom data pipeline |
| 100 Content Inventory Pages included per month | 500 Content Inventory Pages included per month | Crawler whitelisting |
| 30 Keyword Discovery credits included per month | 100 Keyword Discovery credits included per month | Custom geo-targeting |
| 15 Content Reports included per month | 50 Content Reports included per month |
Clearscope G2 Product Review:
Clearscope remains a collaborative leader, aiding teams with content optimization software. It provides insights, task management features, and holds a strong G2 product rating.
Review:
12. LegalSifter
As we enter an era of content regulations, Writeslaw by LegalSifter ensures your content meets legal requirements and ethical standards. It sifts through your work, finding legal pitfalls and guiding you toward compliant copy.
Key Features:
- Legal Clarity: Receive contract analysis to simplify complex legal jargon in writing.
- Compliance Checklist: Run your content through a checklist of do’s and don’ts to ensure legality and ethicality.
- Document Review & Negotiation: Seamlessly integrate Writeslaw into your pre-publishing or contractual workflows, enhancing your professional peace of mind and reputation.
Pricing:
| Plan | Pricing | Benefits |
|---|---|---|
| Essentials | $28 per month | Self-service, out-of-the-box, AI contract review. |
| Professional | $101 per month | Self-service, deeply configurable, AI contract review. |
| Combo | $135 per month | Self-service and full-service contract review. |
| Concierge | $227 month | Full-service contract review with a lawyer. |
LegalSifter G2 Product Review:
LegalSifter ensures content compliance by meticulously identifying legal risks and guiding users to ethically sound legally compliant copy. Supported by its outstanding G2 product rating.
Also Read: The Ultimate Guide to AI Writing Tools
How AI is Reimagining Copywriting
In wrapping up our exploration, it’s clear that AI’s role in copywriting extends beyond keeping up with technology; it drives us toward a future where creativity is limitless. These 12 tools demonstrate how AI can enhance the skills of copywriters, from generating ideas to ensuring legal and ethical compliance.
AI tools are now essential in a copywriter’s toolkit, transforming writing into a collaborative effort involving creativity, strategy, and impact. While AI opens up new possibilities, the essence of writing – the ability to inspire, influence, and connect – remains a human endeavor.
